Hi, my name is Effie White.

I am the creative director of Effie SEE White lifestyle blog. My day job working as a designer at a boutique publishing house in Sydney, including my role as Art Director of Art Edit magazine, has allowed me to develop my skills in design. ESW blog has been a natural progression into the digital world as well as a much needed outlet for me to explore all things creative. Working to deadlines in the office has honed my skills and I am committed to producing two to three posts per week.

Some topics you'll find on ESW include interiors, showcases on interesting products as well as people that are out there doing amazing things with their creativity, hots spots to eat and get great coffee at, and ideas and projects that I am working on. You can also follow my progress as a new cook, and hopefully find some simple recipes to try in your own home. 

ESW is a lifestyle blog that celebrates all things creative. I try and fill each post with style and love, as well as things that are becoming more and more important to me as I get older, such as sustainability. My ultimate goal is to reach like minded people who share similar styles and passions as I do, and I love to hear feedback and tips from my loyal readers.